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Nineteen-ninety two was a busy year for John Rader. He began by co-founding EuroAmerican. Then he and Garry Grüber of Kientzler KG, Germany, had a great idea. Their two companies already shared a commitment to finding new hybrid varieties that would perform well for both growers and consumers. Knowing that there must be other like-minded propagators, John and Garry created Proven Winners, an international marketing cooperative.
A decade later, Proven Winners has divisions in the US, Europe, Southeast Asia, and South Africa, members of the Proven Winners cooperative select the most exciting varieties from around the world and conduct a series of intensive trials in North American markets. Only the most colorful, fastest growing, vigorous, and versatile plants earn the Proven Winners label.
Plants that achieve PW status are also part of the groups' "Elite" stock program. "Elite" means that the mother stock initially comes from thermally-treated tissue culture. These clean plants are maintained in tissue culture and are more vigorous and virus-free than are similar plants from "carried-over" stock.
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